Worldstudio principal Mark Randall, has combined his interests in beekeeping and ice cream to develop B-Line, an ice cream company that uses his own wildflower honey in place of refined sugar for the honey ice cream base. This past summer, Mark tested the concept with pop-up ice cream stands in New York City and the Catskills in upstate New York.
The idea for this enterprise was launched during the Narrowsburg Honey Bee Festival in October 2015. His grand vision is to establish a large apiary in the Catskills to harvest pure wildflower honey, which can be used to make the best ice cream you have ever tasted.
Of course, the Worldstudio team was enlisted to create the friendly and engaging brand identity.
To learn even more, read this short article by Steven Heller on the PRINT magazine website.