Announcing the Urban Forest Project
in San Francisco
Worldstudio is thrilled to be working with the City of San Francisco to launch the Urban Forest Project San Francisco this summer. Mayor Newsom recently announced the collaboration at Compostmodern 09 sustainable design conference. Read the full press release here.
The City is bringing this innovative banner program to San Francisco to raise public awareness around greening and tree planting initiatives and education. The Academy of Art University, Adobe Youth Voices and AIGA San Francisco are already on board as key partners on this community-based, public arts and environmental initiative. Once the banners come down, they will be converted into recycled products by students at the Academy of Art University, to be auctioned off to raise money for local tree planting initiatives and education.
Worldstudio originally conceived and executed the project for Times Square Alliance in the Fall of 2006. An unexpected outcome of the New York project was grassroots outreach from cities around the world interested in bringing The Urban Forest to their communities. San Francisco will be the first in a series of planned executions of the project with Albuquerque, New Mexico not far behind.
The project will rely entirely on corporate and foundation contributions. If you are interested in supporting The Urban Forest Project San Francisco or bringing the project to your community, please contact Andréa Pellegrino.
Tags: Andrea Pellegrino, corporate social responsibility, CSR, Mark Randall, Social Marketing Spotlight, Urban Forest Project, Worldstudio