Branding a Start-up Specialty Tea Business
Worldstudio developed the brand identity, packaging and website for zakti, a company that specializes in selling fine loose leaf teas from around the world. Their teas are sourced from small, family owned farms as well as larger plantations that have been perfecting the art of growing tea for generations. Each batch is labeled with the harvest date and location to help the consumer appreciate the natural variations and nuanced flavors of tea, which change from season to season and from region to region.
In developing the brand for zakti, Worldstudio worked closely with the founders to create an identity that is expressive of their vision. In the Sanskrit language, zakti translates to positive energy. In addition to building an e-commerce website, Worldstudio developed a cost effective packaging system that is easy to update and print in-house as the small-batch specialty teas arrive.
The founders of the company are dedicated to supporting the communities where they purchase and sell tea. They focus on the principles of sustainable development: building and maintaining positive relationships; ensuring ecologically sound practices; and achieving a profit that generates a fair income for themselves, the communities where they do business and their employees. Just the type of company Worldstudio is fortunate to work with.