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Branding events in Union Square

Worldstudio has been working on a number of exciting event branding projects for the Union Square Partnership Business Improvement District. Home to New York’s largest Greenmarket and in the midst of a historic park, Union Square is one of the city’s most vibrant and trafficked neighborhoods. Projects include: event branding, print and online collateral, as well as a range of environmental graphics.

Summer in the Square is the Union Square’s nine-week free entertainment program. The series, attended by thousands of families, area employees, shoppers, students and tourists, includes dynamic music and dance performances, exciting children’s programming and outdoor fitness classes.

left: Summer in the Square postcard. right: Event photo by James Worrell.

On Tuesday, September 21st, over 1,200 attendees converged on Union Square Park for the 15th annual Harvest in the Square. This year’s celebration of community and cuisine sold out in advance for the first time in event history! Featuring 60 restaurants, and 24 wineries and breweries, Union Square Partnership raised $290,000 to benefit Union Square Park.

top left: Harvest in the Square postcard. top right: Harvest in the Square credential badges. bottom left: The food and wine tasting fundraiser in Union Square Park. bottom right: Harvest in the Square anniversary logotype. Event photos by Kate Eisemann and James Worrell.