There has been an unprecedented surge of interest in the field of design for social impact, or as it has become known – social design. Designers are looking for ways in which to incorporate more meaningful social change work into their practices. (more…)
On Thursday, September 22nd, over 1,200 foodies attended the 16th annual Harvest in the Square. Featuring more than 50 restaurants and 40 wineries, Union Square Partnership raised $326,000 to benefit Union Square Park.
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Last month, Design Ignites Change advisory board member, educator and Founding Partner of Kinetik, Sam Shelton, shared his experience of bringing the Design Ignites Change program into his classroom at the Corcoran College of Art + Design with the attendees of TEDxMidAtlantic.
Worldstudio has been working on a number of exciting event branding projects for the Union Square Partnership Business Improvement District. Home to New York’s largest Greenmarket and in the midst of a historic park, Union Square is one of the city’s most vibrant and trafficked neighborhoods. Projects include: event branding, print and online collateral, as well as a range of environmental graphics.
New York-based designer Cynthia Rowley has teamed up with Johnson & Johnson to create limited edition “Dress-Up Band-Aids” with a contribution from the project benefiting Design Ignites Change.
Worldstudio’s Nina Mettler and Andréa Pellegrino, Johnson & Johnson Chief Design Officer Chris Hacker and Cooper-Hewitt Director Bill Moggridge were on hand to celebrate Ms. Rowley at a luncheon on September 11th at the Cooper-Hewitt Design Museum.
Six students from New York City’s High School of Art and Design are being given an opportunity that many designers only dream of – their designs will be featured on Clear Channel’s “Spectacolor HD” digital billboard in Times Square. The billboards were created as part of Create! Don’t Hate., a Design Ignites Change mentoring initiative. Professional designers from the mentoring program of the New York chapter of AIGA worked with students from the High School of Art and Design to create billboard designs addressing the theme of tolerance.
The final student designs address a wide variety of issues such as gay rights, racism and body image. Over the course of two months, the mentors led students through the design process – from brainstorming and sketching to producing the final designs on the computer. Twenty-two students participated, with six of the designs ultimately chosen for display in Times Square on prime advertising space made available through a partnership with Clear Channel Spectacolor.
Worldstudio’s multifaceted capabilities are on display in a project with our longstanding client, the Fashion Center Business Improvement District. In addition to branding, collateral and environmental graphics, Worldstudio was instrumental in soliciting sponsors and funding for the Fashion Center’s new public art initiative, Sidewalk Catwalk.
This outdoor exhibition features over thirty mannequins creatively “dressed” by some of New York City’s top fashion designers, such as, Tommy Hilfiger, Betsey Johnson, Donna Karan, Isabel Toledo and Diane von Furstenberg. The mannequins are currently on display up and down Broadway from Times Square to Herald Square (through September 3, 2010).
With the first in a series of planned executions of The Urban Forest Project recently launching in Albuquerque, Fast Company explores the history, genesis and future of the initiative. Focusing on Worldstudio’s expertise in creating and implementing socially-responsible projects and programs for corporations and non-profits, the article uses The Urban Forest Project as a case study to follow Worldstudio’s process in helping their clients connect to key constituencies in lasting and meaningful ways. The article, written by Alissa Walker, was published as part of The Designers Accord case study series.
Mark Randall and Andréa Pellegrino were two of the eleven speakers at this year’s Y Conference produced by AIGA San Diego. Mark and Andréa presented their partnering strategies and recent collaborations on the Urban Forest Project and Design Ignites Change.
Mark and Andréa were also interviewed by Debbie Millman for her weekly live broadcast of the online radio show Design Matters on Voice America Business. Listen to the archived show with Shel Perkins, Liz Danzico and Lorraine Wilde here. Mark and Andréa’s segment begins at the 30 minute mark.
