Six students from New York City’s High School of Art and Design are being given an opportunity that many designers only dream of – their designs will be featured on Clear Channel’s “Spectacolor HD” digital billboard in Times Square. The billboards were created as part of Create! Don’t Hate., a Design Ignites Change mentoring initiative. Professional designers from the mentoring program of the New York chapter of AIGA worked with students from the High School of Art and Design to create billboard designs addressing the theme of tolerance.
The final student designs address a wide variety of issues such as gay rights, racism and body image. Over the course of two months, the mentors led students through the design process – from brainstorming and sketching to producing the final designs on the computer. Twenty-two students participated, with six of the designs ultimately chosen for display in Times Square on prime advertising space made available through a partnership with Clear Channel Spectacolor.
Worldstudio’s multifaceted capabilities are on display in a project with our longstanding client, the Fashion Center Business Improvement District. In addition to branding, collateral and environmental graphics, Worldstudio was instrumental in soliciting sponsors and funding for the Fashion Center’s new public art initiative, Sidewalk Catwalk.
This outdoor exhibition features over thirty mannequins creatively “dressed” by some of New York City’s top fashion designers, such as, Tommy Hilfiger, Betsey Johnson, Donna Karan, Isabel Toledo and Diane von Furstenberg. The mannequins are currently on display up and down Broadway from Times Square to Herald Square (through September 3, 2010).
With the first in a series of planned executions of The Urban Forest Project recently launching in Albuquerque, Fast Company explores the history, genesis and future of the initiative. Focusing on Worldstudio’s expertise in creating and implementing socially-responsible projects and programs for corporations and non-profits, the article uses The Urban Forest Project as a case study to follow Worldstudio’s process in helping their clients connect to key constituencies in lasting and meaningful ways. The article, written by Alissa Walker, was published as part of The Designers Accord case study series.
Mark Randall and Andréa Pellegrino were two of the eleven speakers at this year’s Y Conference produced by AIGA San Diego. Mark and Andréa presented their partnering strategies and recent collaborations on the Urban Forest Project and Design Ignites Change.
Mark and Andréa were also interviewed by Debbie Millman for her weekly live broadcast of the online radio show Design Matters on Voice America Business. Listen to the archived show with Shel Perkins, Liz Danzico and Lorraine Wilde here. Mark and Andréa’s segment begins at the 30 minute mark.
On March 18, 2009 Mark gave a presentation on social marketing and design at Fabrica, Benetton’s communication research centre, in Treviso, Italy. You can watch the entire lecture online here.
Fabrica, Benetton’s communication research centre, in Treviso, Italy will host Mark Randall for a public lecture on March 18, 2009. Mark’s presentation will focus on social marketing’s basic principles, techniques and strategies adopted for human behavior change, orienting them toward a more sustainable and socially responsible attitude.
Each year the HOW Design Conference recruits more than 45 speakers to address the range of concerns designers face. Our own Mark Randall has been asked to give the closing keynote presentation at this year’s conference taking place June 24-27 in Austin, Texas.
On September 18th, 2008 Worldstudio principal Mark Randall co-chaired the fifth annual AIGA Design Legends Gala at Chelsea Piers in New York City. Over 500 people attended the formal event which honored industry leaders, corporations, design writers and AIGA Fellows who have made significant contributions to the design profession.
On September 18th, 2008 Worldstudio principal Mark Randall co-chaired the fifth annual AIGA Design Legends Gala at Chelsea Piers in New York City. Over 500 people attended the formal event which honored industry leaders, corporations, design writers and AIGA Fellows who have made significant contributions to the design profession.