A series of 100 banners were recently installed in the heart of Washington, DC, the latest city to collaborate with Worldstudio on The Urban Forest Project. This innovative environmental, public arts initiative is being presented by District Department of Transportation (DDOT), in collaboration with AIGA DC, the Corcoran College of Art + Design, and the Downtown DC Business Improvement District.
Archive for the ‘The Urban Forest Project’ Category
In mid-April, The Urban Forest Project Toledo, a collaboration between AIGA Toledo (the Toledo chapter of AIGA, the professional association of design), SWEAT and the Arts Commission of Greater Toledo, will plant 50 street banners by artists and designers in downtown Toledo. Each banner will use the form of or metaphor for the tree to make a powerful visual statement about the environment. The banners will launch in celebration of the 40th Anniversary of Earth Day.
After a week of rain, the sunny Saturday afternoon of January 23rd brought together a diverse group of designers, artists, high school students and business and civic leaders, along with residents from the Bayview community in San Francisco to celebrate the environment, education and public arts. The event, at the Bayview Opera House, was a sneak preview for The Urban Forest Project San Francisco, an exciting environmental, public arts and educational initiative being launched in celebration of Earth Day this year. Ed Reiskin, Director of the Department of Public Works, presented a proclamation for the project on behalf of Mayor Gavin Newsom.
The Urban Forest Project is a unique opportunity for corporations and organizations to align with an initiative that supports the environment, education and public art. This April, the project will plant 100 street banners by students, artists and designers in high traffic areas of San Francisco and Washington DC in celebration of Earth Day. The banners will remain a part of the city landscape in both cities for up to four months. Proceeds from the recycled banners will benefit tree planting and urban forestry efforts.
February 26th marks the sponsorship deadlines for both the San Francisco and Washington DC projects. To learn more about the wide range of available opportunities, please visit the UFP SF and UFP DC sites or contact Andréa Pellegrino.
In October, the first in a series of planned executions of The Urban Forest Project officially launched in Albuquerque, with banners by local artists and designers on display throughout downtown Albuquerque. This past week, student banners were unveiled at the Rio Grande Zoo at the BioPark. Over 80 Albuquerque area middle and high school students participated, with sixteen banners selected by a jury of creative professionals along with a City of Albuquerque representative. These banners, currently on display at the Zoo, will be up though the New Year.
In celebration of Earth and Arbor Days 2010, The Urban Forest Project, will launch in San Francisco, Toledo and Washington, DC in April. To learn more, please visit: www.ufp-global.com
The Urban Forest Project launched in Albuquerque, NM on October 1st with a kick-off event at the Open Space Visitors Center. Banners by local artists and designers are currently displayed on light poles throughout downtown Albuquerque. Each banner incorporates the form or metaphor of the tree, making a powerful visual statement about the environment. The city is using the project as an education and messaging platform for AlbuquerqueGreen, the city’s innovative environmental program.
Thursday, October 1 marks the official kick-off of The Urban Forest Project Albuquerque. Local artists and designers have created artwork, using the form or metaphor for the tree to make powerful visual statements about the environment. The artwork will hang on banners throughout the city creating a forest of thoughtful images in the urban landscape and raise awareness of AlbuquerqueGreen, the city’s innovative environmental program. In anticipation of the launch, KRQE interviewed Nick Kuhn, the City Forester who was instrumental in bringing the project to Albuquerque.
Worldstudio is thrilled to be working with the City of San Francisco to launch the Urban Forest Project San Francisco this summer. Mayor Newsom recently announced the collaboration at Compostmodern 09 sustainable design conference. Read the full press release here.
The City is bringing this innovative banner program to San Francisco to raise public awareness around greening and tree planting initiatives and education. The Academy of Art University, Adobe Youth Voices and AIGA San Francisco are already on board as key partners on this community-based, public arts and environmental initiative. Once the banners come down, they will be converted into recycled products by students at the Academy of Art University, to be auctioned off to raise money for local tree planting initiatives and education.
At a time when corporations need to be judicious with every marketing dollar, Worldstudio’s socially responsible projects and programs enable corporations to differentiate themselves in a crowded market by connecting with key constituencies in tangible and meaningful ways.
DK Holland interviewed Mark Randall about the Urban Forest Project for Communication Arts‘ November 2008 issue. The article discusses the process of innovation by presenting several case studies including Dave Egger’s 826 National tutoring program and stores, Good Magazine, Need magazine and the development of the Urban Forest Project as a collaborative and sustainable public art project.