On Thursday, September 22nd, over 1,200 foodies attended the 16th annual Harvest in the Square. Featuring more than 50 restaurants and 40 wineries, Union Square Partnership raised $326,000 to benefit Union Square Park.
This was the second year Worldstudio developed the theme and did the event graphics for Harvest in the Square. The approach for 2011 drew inspiration from vintage fruit crate labels. The illustrator, Jon Lund, was hired to help realize our vision of the park pavillion as an iconic monument with apples representing New York, and the local food and grapes, representing the wine. With these elements in hand we designed everything from lightpole banners, postcards, invitations and email campaigns to promote the event and tshirts, signage in the event tent and actual crate labels for the day of festivities.
We were flattered to receive several beaming emails from our clients after the event, “Thanks for coming up with such a great concept, I wanted to make use of the Pavilion in a meaningful way and your concept was beyond what I had hoped for.” / “I hope your ears were ringing because guests were raving to me about the graphic design work this year.”
It was a great event and we were happy to help make Harvest in the Square such a success for the second year in a row!