Mark Randall to speak at Fabrica
Fabrica, Benetton’s communication research centre, in Treviso, Italy will host Mark Randall for a public lecture on March 18, 2009. Mark’s presentation will focus on social marketing’s basic principles, techniques and strategies adopted for human behavior change, orienting them toward a more sustainable and socially responsible attitude.
Communication research at Fabrica services a wide variety of social causes and disciplines such as economics, social or environmental sciences. Fabrica’s aim is to grasp the future by giving innovative exposure to cultural or scientific projects which open a window onto tomorrow’s world. Learn more at: www.fabrica.it
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