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Repurposing banners for good

The banners were turned into totebags by Urban Samaritan

Every year the Union Square Partnership installs new banners for the winter/holiday season to promote the district surrounding Union Square Park. Worldstudio works with the USP throughout the year on a wide variety of materials from event collateral for Summer in the Square and Harvest in the Square to promotional coupon books to email campaigns.

For the past several years when the winter banners are taken down, instead of being disposed of, they are repurposed into totebags and given away at the following years’ annual USP holiday party. The bags are made by Urban Samaritan, a local nonprofit that uses the proceeds from the up-cycled products to support homeless and in-need citizens in New York.

The bright colors and large typographic messages from the 2010 banners made eye-catching totebags that we are proud to carry!

Union Square Partnership 2010 holiday banner designs