Sidewalk Catwalk struts down Broadway
Worldstudio’s multifaceted capabilities are on display in a project with our longstanding client, the Fashion Center Business Improvement District. In addition to branding, collateral and environmental graphics, Worldstudio was instrumental in soliciting sponsors and funding for the Fashion Center’s new public art initiative, Sidewalk Catwalk.
This outdoor exhibition features over thirty mannequins creatively “dressed” by some of New York City’s top fashion designers, such as, Tommy Hilfiger, Betsey Johnson, Donna Karan, Isabel Toledo and Diane von Furstenberg. The mannequins are currently on display up and down Broadway from Times Square to Herald Square (through September 3, 2010).
Sidewalk Catwalk includes an educational component featuring mannequins dressed by fashion design students from FIT and Parsons. And, to support the next generation of artists and designers, the mannequins will be auctioned to raise money for Materials for the Arts, the largest supplier of free arts materials to New York City public schools.
Sidewalk Catwalk has already garnered media attention from The New York Times, New York Magazine, Vanity Fair, NBC, ABC, Wall Street Journal, USA Today, Crain’s New York Business, Huffington Post, NY Daily News, AM New York and Women’s Wear Daily.
Sidewalk Catwalk brochure cover & t-shirt
During the opening event in Herald Square, Kenneth Cole is seen amidst the media frenzy and Tommy Hifliger's dramatic mannequin is unveiled to the public
Sidewalk Catwalk banner & plaque
from left to right Jerry Scupp and Barbara Randall from the Fashion Center BID pose with Norma Kamali's mannequin and Fern Mallis, who chaired Sidewalk Catwalk / Nanette Lepore's mannequin wears flowers that glow in the dark / The mannequins are popular with tourists as well as fashionistas
Tags: Betsey Johnson, Diane von Furstenberg, Donna Karan, Fashion Center BID, Fern Mallis, FIT, Herald Square, Isabel Toledo, Kenneth Cole, Macy's, Materials for the Arts, Nanette Lepore, Norma Kamali, Parsons, Sidewalk Catwalk, The Fashion Center, Times Square, Tommy Hilfiger, Worldstudio