Six students from New York City’s High School of Art and Design are being given an opportunity that many designers only dream of – their designs will be featured on Clear Channel’s “Spectacolor HD” digital billboard in Times Square. The billboards were created as part of Create! Don’t Hate., a Design Ignites Change mentoring initiative. Professional designers from the mentoring program of the New York chapter of AIGA worked with students from the High School of Art and Design to create billboard designs addressing the theme of tolerance.
The final student designs address a wide variety of issues such as gay rights, racism and body image. Over the course of two months, the mentors led students through the design process – from brainstorming and sketching to producing the final designs on the computer. Twenty-two students participated, with six of the designs ultimately chosen for display in Times Square on prime advertising space made available through a partnership with Clear Channel Spectacolor.
Pick up the latest issue of Communication Arts on newsstands now or download this PDF to read Mark Randall’s design issues article about design as social educator. Learn how designers can go beyond the traditional approaches to social responsibility in their work and become entrepreneurs, developing and executing their own solutions to social problems.
Mark Randall and Andréa Pellegrino were two of the eleven speakers at this year’s Y Conference produced by AIGA San Diego. Mark and Andréa presented their partnering strategies and recent collaborations on the Urban Forest Project and Design Ignites Change.
Mark and Andréa were also interviewed by Debbie Millman for her weekly live broadcast of the online radio show Design Matters on Voice America Business. Listen to the archived show with Shel Perkins, Liz Danzico and Lorraine Wilde here. Mark and Andréa’s segment begins at the 30 minute mark.
On September 18th, 2008 Worldstudio principal Mark Randall co-chaired the fifth annual AIGA Design Legends Gala at Chelsea Piers in New York City. Over 500 people attended the formal event which honored industry leaders, corporations, design writers and AIGA Fellows who have made significant contributions to the design profession.