Worldstudio

On March 18, 2009 Mark gave a presentation on social marketing and design at Fabrica, Benetton’s communication research centre, in Treviso, Italy. You can watch the entire lecture online here.

Design Ignites Change was recently featured in an article published on Fast Company’s website. The article was a synopsis of a talk given by Worldstudio principals, Andréa Pellegrino and Mark Randall, at the Y Conference produced by AIGA San Diego.

Worldstudio is thrilled to be working with the City of San Francisco to launch the Urban Forest Project San Francisco this summer. Mayor Newsom recently announced the collaboration at Compostmodern 09 sustainable design conference. Read the full press release here.

The City is bringing this innovative banner program to San Francisco to raise public awareness around greening and tree planting initiatives and education. The Academy of Art University, Adobe Youth Voices and AIGA San Francisco are already on board as key partners on this community-based, public arts and environmental initiative. Once the banners come down, they will be converted into recycled products by students at the Academy of Art University, to be auctioned off to raise money for local tree planting initiatives and education.

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Fabrica, Benetton’s communication research centre, in Treviso, Italy will host Mark Randall for a public lecture on March 18, 2009. Mark’s presentation will focus on social marketing’s basic principles, techniques and strategies adopted for human behavior change, orienting them toward a more sustainable and socially responsible attitude.

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Mark Randall is one of thirty designers featured in the January issue of Graphic Design USA magaine. Each year GD USA chooses a group of People To Watch who embody the spirit of the creative community. The criteria: individuals who have become known and respected for a combination of talent, leadership, success, insight, business savvy, community service and newsworthiness.

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Each year the HOW Design Conference recruits more than 45 speakers to address the range of concerns designers face. Our own Mark Randall has been asked to give the closing keynote presentation at this year’s conference taking place June 24-27 in Austin, Texas.

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At a time when corporations need to be judicious with every marketing dollar, Worldstudio’s socially responsible projects and programs enable corporations to differentiate themselves in a crowded market by connecting with key constituencies in tangible and meaningful ways.

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DK Holland interviewed Mark Randall about the Urban Forest Project for Communication Arts‘ November 2008 issue. The article discusses the process of innovation by presenting several case studies including Dave Egger’s 826 National tutoring program and stores, Good Magazine, Need magazine and the development of the Urban Forest Project as a collaborative and sustainable public art project.

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Based on a highly successful project developed for the Times Square Alliance in the fall of 2006, Worldstudio is continuing to plant the seeds of sustainability and creativity in cities around the world through The Urban Forest Project. One in a series of planned executions will take place in Albuquerque, NM. The city in partnership with Tree New Mexico is using the project as a messaging platform to engage and educate the general public and business community around the Mayor’s sustainability and urban forestry initiatives.

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