Worldstudio has been working with the Steinway Astoria Partnership on a new branding and messaging program including naming, logotype, stationery system, lightpole banners, bus shelter poster and most recently a custom website with robust content-management system.

Steinway Street – located in the eclectic community of Astoria, Queens has been a vibrant center of shopping for over 100 years. The street is named after the famed piano maker who still builds world-class instruments in the neighborhood. Often referred to as “The World’s Longest Department Store,” Steinway Street is currently home to 300 retailers – from old-fashioned mom-and-pop stores to regional chains.

Astoria is a thriving neighborhood and retains much of its old-New York flavor – a mix of immigrant families and recent “hipsters” who have settled in the area to avoid paying Manhattan real estate prices.

Worldstudio created a cohesive identity program to establish a presence for the business improvement district that manages Steinway Street and promotes the district as one of the more vibrant shopping areas in Queens.

Worldstudio developed a logotype reminiscent of the vernacular retail signage from the mid-20th century. The tagline “Something for Everyone” is supported in a streetscape campaign with whimsical illustrations by noted illustrator Laurie Rosenwald. The goal was to develop a visual language which made reference to the past while looking forward to the future.

Steinway totebag

Steinway lightpole banner

Steinway bus shelter poster campaign

Steinway website

In a program created by Mayor Michael R. Bloomberg, eight Workforce1 Career Centers across the five boroughs of Manhattan help New Yorkers prepare for and find jobs and provide local businesses with assistance hiring employees.

Worldstudio worked closely with the NYC Department of Small Business Services to develop a consistent brand image across a full range of media. The main goal was to communicate Workforce1′s story and services in a non-governmental, friendly and accessible manner to a diverse constituency that consists of jobseekers, employers, training providers and community-based organizations.

The brand identity program included the development of a logo, tagline, type and color scheme along with a full range of print collateral which included: stationery, press kit materials, brochures, posters and an ad campaign. To ensure brand consistency for the in-house production of documents, forms, calendars, workshop flyers and Powerpoint presentations, a set of templates and guidelines for the Career Centers were developed. Complete brand identity and wayfinding guidelines were also produced.

Poster & Brochure

Stationery

Signage Guidelines

In both instances Worldstudio was asked to create a contemporary yet cost effective program that positioned each organization on the leading edge of education. Along with a new logo, stationery and collateral, the centerpiece of the re-brand is the website www.lciltd.org which can easily be updated by the client in-house without the need for a web developer. Recently Worldstudio has developed a number of content-managed websites for clients as a way for them to have control over their own material.

LCI business papers

LCI website