Worldstudio » Urban Forest Project http://blog.worldstudioinc.com Mon, 30 Jan 2012 20:02:24 +0000 en hourly 1 http://wordpress.org/?v=3.0 Urban Forest Project update http://blog.worldstudioinc.com/urban-forest-project-update/ http://blog.worldstudioinc.com/urban-forest-project-update/#comments Mon, 11 Jul 2011 12:34:34 +0000 admin http://blog.worldstudioinc.com/?p=1798

The Urban Forest Project banners hanging in Washington, DC and Tacoma, WA.

A series of 100 banners were recently installed in the heart of Washington, DC, the latest city to collaborate with Worldstudio on The Urban Forest Project. This innovative environmental, public arts initiative is being presented by District Department of Transportation (DDOT), in collaboration with AIGA DC, the Corcoran College of Art + Design, and the Downtown DC Business Improvement District.

On the other side of the country, The Urban Forest Project Tacoma is coming to a close. Banners will be taken down this week and be repurposed into one-of-a-kind messenger bags by Alchemy Goods. The bags will be available for purchase, with proceeds benefiting EverGreen Tacoma. Details of how to purchase the bags will be available on the website June 15th. Posters and t-shirts are currently for sale.

In addition to Tacoma and Washington, DC, Worldstudio’s The Urban Forest Project has taken root in Albuquerque, Baltimore, Denver, New York, Portland and Toledo.

]]> http://blog.worldstudioinc.com/urban-forest-project-update/feed/ 0 Upcoming sponsorship deadlines for The Urban Forest Project in San Francisco and DC http://blog.worldstudioinc.com/upcoming-sponsorship-deadlines-for-the-urban-forest-project-in-san-francisco-and-dc/ http://blog.worldstudioinc.com/upcoming-sponsorship-deadlines-for-the-urban-forest-project-in-san-francisco-and-dc/#comments Tue, 12 Jan 2010 17:18:34 +0000 admin http://blog.worldstudioinc.com/?p=967 The Urban Forest Project is a unique opportunity for corporations and organizations to align with an initiative that supports the environment, education and public art. This April, the project will plant 100 street banners by students, artists and designers in high traffic areas of San Francisco and Washington DC in celebration of Earth Day. The banners will remain a part of the city landscape in both cities for up to four months. Proceeds from the recycled banners will benefit tree planting and urban forestry efforts.

February 26th marks the sponsorship deadlines for both the San Francisco and Washington DC projects. To learn more about the wide range of available opportunities, please visit the UFP SF and UFP DC sites or contact Andréa Pellegrino.

]]> http://blog.worldstudioinc.com/upcoming-sponsorship-deadlines-for-the-urban-forest-project-in-san-francisco-and-dc/feed/ 0 Fast Company features Worldstudio http://blog.worldstudioinc.com/fast-company-features-worldstudio/ http://blog.worldstudioinc.com/fast-company-features-worldstudio/#comments Mon, 12 Oct 2009 16:42:34 +0000 admin http://blog.worldstudioinc.com/?p=851

With the first in a series of planned executions of The Urban Forest Project recently launching in Albuquerque, Fast Company explores the history, genesis and future of the initiative. Focusing on Worldstudio’s expertise in creating and implementing socially-responsible projects and programs for corporations and non-profits, the article uses The Urban Forest Project as a case study to follow Worldstudio’s process in helping their clients connect to key constituencies in lasting and meaningful ways. The article, written by Alissa Walker, was published as part of The Designers Accord case study series.

To learn more about how Worldstudio can engage with your organization to concept and execute grassroots programs unique to your CSR platform, and/or upcoming opportunities to sponsor The Urban Forest Project in Toledo, OH, San Francisco, CA and Washington, DC, contact Andréa Pellegrino or Mark Randall.

]]> http://blog.worldstudioinc.com/fast-company-features-worldstudio/feed/ 0 Announcing the Urban Forest Project in San Francisco http://blog.worldstudioinc.com/announcing-the-urban-forest-project-in-san-francisco/ http://blog.worldstudioinc.com/announcing-the-urban-forest-project-in-san-francisco/#comments Tue, 03 Mar 2009 19:05:45 +0000 admin http://blog.worldstudioinc.com/?p=235 Worldstudio is thrilled to be working with the City of San Francisco to launch the Urban Forest Project San Francisco this summer. Mayor Newsom recently announced the collaboration at Compostmodern 09 sustainable design conference. Read the full press release here.

The City is bringing this innovative banner program to San Francisco to raise public awareness around greening and tree planting initiatives and education. The Academy of Art University, Adobe Youth Voices and AIGA San Francisco are already on board as key partners on this community-based, public arts and environmental initiative. Once the banners come down, they will be converted into recycled products by students at the Academy of Art University, to be auctioned off to raise money for local tree planting initiatives and education.

Worldstudio originally conceived and executed the project for Times Square Alliance in the Fall of 2006. An unexpected outcome of the New York project was grassroots outreach from cities around the world interested in bringing The Urban Forest to their communities. San Francisco will be the first in a series of planned executions of the project with Albuquerque, New Mexico not far behind.

The project will rely entirely on corporate and foundation contributions. If you are interested in supporting The Urban Forest Project San Francisco or bringing the project to your community, please contact Andréa Pellegrino.

]]> http://blog.worldstudioinc.com/announcing-the-urban-forest-project-in-san-francisco/feed/ 0 Social marketing in uncertain times http://blog.worldstudioinc.com/social-marketing-in-uncertain-times/ http://blog.worldstudioinc.com/social-marketing-in-uncertain-times/#comments Wed, 10 Dec 2008 17:03:24 +0000 admin http://blog.worldstudioinc.com/?p=245 At a time when corporations need to be judicious with every marketing dollar, Worldstudio’s socially responsible projects and programs enable corporations to differentiate themselves in a crowded market by connecting with key constituencies in tangible and meaningful ways.

In addition to our unique ability to create custom-tailored projects and programs for clients that demonstrate their CSR platform, Worldstudio has created two highly-visible, global projects that are garnering much attention – The Urban Forest Project and Design Ignites Change.

Each of these initiatives invite participation in a number of ways:

The Urban Forest Project will plant the seeds of sustainability and creativity in cities around the world, offering corporations an unparalleled opportunity for visibility on both global and local levels.

Design Ignites Change, launching in January, brings together talented design students, educational institutions, the business world and civic leaders to foster real solutions to pressing social issues.

To learn more about how these programs can be shaped to meet your marketing goals, click on the links above or contact Andréa Pellegrino at apellegrino@worldstudioinc.com

]]> http://blog.worldstudioinc.com/social-marketing-in-uncertain-times/feed/ 0 Urban Forest Project featured in CA Magazine http://blog.worldstudioinc.com/urban-forest-project-featured-in-ca-magazine/ http://blog.worldstudioinc.com/urban-forest-project-featured-in-ca-magazine/#comments Sat, 01 Nov 2008 12:00:06 +0000 admin http://blog.worldstudioinc.com/?p=387 DK Holland interviewed Mark Randall about the Urban Forest Project for Communication Arts‘ November 2008 issue. The article discusses the process of innovation by presenting several case studies including Dave Egger’s 826 National tutoring program and stores, Good Magazine, Need magazine and the development of the Urban Forest Project as a collaborative and sustainable public art project.

Click to view/download the article pdf Communication Arts 11/08 design issues

]]> http://blog.worldstudioinc.com/urban-forest-project-featured-in-ca-magazine/feed/ 0 The Urban Forest Project is growing http://blog.worldstudioinc.com/the-urban-forest-project-is-growing/ http://blog.worldstudioinc.com/the-urban-forest-project-is-growing/#comments Tue, 07 Oct 2008 19:49:35 +0000 admin http://blog.worldstudioinc.com/?p=172 Based on a highly successful project developed for the Times Square Alliance in the fall of 2006, Worldstudio is continuing to plant the seeds of sustainability and creativity in cities around the world through The Urban Forest Project. One in a series of planned executions will take place in Albuquerque, NM. The city in partnership with Tree New Mexico is using the project as a messaging platform to engage and educate the general public and business community around the Mayor’s sustainability and urban forestry initiatives.

In each location, artists, designers, students and the general public will employ the idea or form of the tree to make a powerful visual statement on banners that will be displayed throughout the community. The tree is a metaphor for sustainability and, in that spirit, the banners at the close of each exhibition will be recycled into totebags and auctioned off to raise money for a local non-profit organization. Each local project will also incorporate or support an environmental call to action such as tree planting initiatives. Worldstudio is currently in discussions with various cities, community groups and corporations who want to execute and sponsor The Urban Forest Project.

To see banners from the Times Square Urban Forest Project please visit www.ufp-nyc.com.

For more information on how Worldstudio can bring the Urban Forest Project to your area, please contact Andréa Pellegrino at apellegrino@worldstudioinc.com

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