In addition to working on socially minded projects, Worldstudio executes traditional design work such as this whimsical identity for a new chain of Mexican restaurants opening in Munich, Germany in the fall of 2010. The Milagros brand captures the spirit of fresh and authentic Mexican cuisine. Worldstudio consulted on all aspects of the restaurant; from naming, logo development, business cards and packaging to concepts for the interior and furnishings. (more…)
Sixteen students from around the world are converging on New York City to explore how to apply design thinking – the combination of unleashed creativity and executable actions – to pressing social problems. The participants, from as far away as Brazil, Australia and Portugal represent a variety of disciplines and range in experience from graduate level students to seasoned professionals.
The sold out, six week program at the School of Visual Arts will run on two parallel tracks: the first will educate students on how to conceive and execute their own projects for social change with a focus on funding projects that are not client-based. Along with a personal project, students will participate in the development of a team project that addresses a pressing need for a local non-profit organization. On this track, participants will roll up their sleeves to take the program out of the realm of theoretical thinking and extend it into the real world.
Six students from New York City’s High School of Art and Design are being given an opportunity that many designers only dream of – their designs will be featured on Clear Channel’s “Spectacolor HD” digital billboard in Times Square. The billboards were created as part of Create! Don’t Hate., a Design Ignites Change mentoring initiative. Professional designers from the mentoring program of the New York chapter of AIGA worked with students from the High School of Art and Design to create billboard designs addressing the theme of tolerance.
The final student designs address a wide variety of issues such as gay rights, racism and body image. Over the course of two months, the mentors led students through the design process – from brainstorming and sketching to producing the final designs on the computer. Twenty-two students participated, with six of the designs ultimately chosen for display in Times Square on prime advertising space made available through a partnership with Clear Channel Spectacolor.
Worldstudio’s multifaceted capabilities are on display in a project with our longstanding client, the Fashion Center Business Improvement District. In addition to branding, collateral and environmental graphics, Worldstudio was instrumental in soliciting sponsors and funding for the Fashion Center’s new public art initiative, Sidewalk Catwalk.
This outdoor exhibition features over thirty mannequins creatively “dressed” by some of New York City’s top fashion designers, such as, Tommy Hilfiger, Betsey Johnson, Donna Karan, Isabel Toledo and Diane von Furstenberg. The mannequins are currently on display up and down Broadway from Times Square to Herald Square (through September 3, 2010).
Worldstudio recently rolled out the first in a series of workshops for creative professionals that teach funding strategies for socially responsible projects. The initial beginner’s level workshop – which has now taken place in Atlanta, Boston, Chicago, New York and San Francisco – provides an overview of various funding models and addresses how to include corporate sponsorship in social change initiatives. By creating a project budget and marketing plan, attendees get the opportunity to apply new skills to an actual project during the one-day workshop.
BAND-AID® Brand, Clear Channel Outdoor and Sappi Fine Paper North America recently joined forces with Worldstudio and Adobe Youth Voices to support Design Ignites Change in a common and collaborative mission to engage high school and college students in creating solutions to pressing social issues in their own communities.
Worldstudio and the School of Visual Arts in New York City are launching an exciting six week summer intensive called Impact! Design for Social Change.
The Urban Forest Project is a unique opportunity for corporations and organizations to align with an initiative that supports the environment, education and public art. This April, the project will plant 100 street banners by students, artists and designers in high traffic areas of San Francisco and Washington DC in celebration of Earth Day. The banners will remain a part of the city landscape in both cities for up to four months. Proceeds from the recycled banners will benefit tree planting and urban forestry efforts.
February 26th marks the sponsorship deadlines for both the San Francisco and Washington DC projects. To learn more about the wide range of available opportunities, please visit the UFP SF and UFP DC sites or contact Andréa Pellegrino.
Design Ignites Change, a collaboration between Adobe Youth Voices and Worldstudio, engages high school and college students in multidisciplinary design and architecture projects that address pressing social issues.
There are several ways to engage with the program:
» Colleges and universities are invited to join Design Ignites Change to engage their students in social issues and gain visibility for their programs.
» Creative professionals and college students are invited to mentor underserved high school students through an exciting partnership with The Designers Accord.
» Corporations and nonprofits can also participate in Design Ignites Change through sponsorship.
In 2007 Worldstudio designed a logo for the new Times Square Alliance’s event taking place a few days before the start of the new year. Each year Good Riddance Day has grown in popularity as people worldwide embrace the notion of documenting then destroying bad memories or artifacts from the previous year and looking forward to the future. As quoted on CNN.com Lori Raimondo, Vice President of Marketing for the Times Square Alliance, hopes that Good Riddance Day will one day become a national holiday. Watch a short video from the event on BBC News.
