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The Urban Forest Project Albuquerque featured on KRQE News

Thursday, October 1 marks the official kick-off of The Urban Forest Project Albuquerque. Local artists and designers have created artwork, using the form or metaphor for the tree to make powerful visual statements about the environment. The artwork will hang on banners throughout the city creating a forest of thoughtful images in the urban landscape and raise awareness of AlbuquerqueGreen, the city’s innovative environmental program. In anticipation of the launch, KRQE interviewed Nick Kuhn, the City Forester who was instrumental in bringing the project to Albuquerque.

Once the banners come down, they will be recycled into unique tote bags designed exclusively for the project and sold at local Whole Foods Markets. Sales from the bags will benefit Tree New Mexico to support their tree planting efforts in Albuquerque and their mission to “keep New Mexico clean, beautiful and healthy.” The project would not have been possible without the generous support of sponsors including: Lithexcel, Mesa Del Sol, PNM, Wells Fargo and Whole Foods Market.

Worldstudio has been working in collaboration with the City of Albuquerque, Tree New Mexico, Open Space Visitor Center and the Albuquerque Biological Park to get the project off the ground. Albuquerque is the first in a series of planned executions, with projects being planned in San Francisco, Toledo and Washington, DC next year.

The Urban Forest Project, conceived by Worldstudio and developed in conjunction with AIGA NY and Times Square Alliance, was first executed in New York’s Times Square in the fall of 2006. To learn more about the project, please visit the global site or contact Andréa Pellegrino.