AMPL!FY is a public art and design initiative that partners an artist or designer with a non-profit organization working on the front lines of social justice to create thought-provoking posters on themes relevant to each organization. In a time of heightened political and social tension, AMPL!FY was created by Worldstudio, Principal Mark Randall in collaborations with Make Art with Purpose (MAP), Founder Janeil Engelstad to leverage the power of art and design to amplify the issues addressed by non-profit organizations with missions that confront the critical issues that affect us all.
The program was produced in partnership with New York City Department of Transportation’s Art Program, Museum of Arts and Design and Harlem Stage. The posters are showcased on DOT Art display cases in lower Manhattan and in an exhibition at the Museum of Arts and Design. Plans to expand the project to other locations in Manhattan and across the country are underway.
The artists and designers participating in AMPL!FY, were curated by Engelstad and Randall for their commitment to social justice issues and the diversity of their mediums and practice. Each participant took the lead to identify the issue that they wanted to address and then selected a relevant non-profit partner from a list created by the AMPL!FY partners or identified an organization that they wanted to work with. Once all the participants were determined, Engelstad and Randall facilitated a dialog to clarify the theme and supported the teams throughout the process.
Participating artists, designers and non-profit organizations:
Morehshin Allahyari with CAIR-NY, New York State Chapter of Council on American Islamic Relations
Gail Anderson & Joe Newton of AND with Made in Brownsville
Seymour Chwast with Vera Institute of Justice
DJ Spooky with 350.org
Rafael Esquer of Alfalfa Studio with Opening Act
Bobby Martin & Jennifer Kinon of OCD with Lower Eastside Girls Club of New York
Lissa Rivera with Hetrick-Martin Institute
Edel Rodriguez with New Yorkers Against Gun Violence Education Fund
Dread Scott with Revolution Books
Ryan Hartley-Smith & Jerron Herman with Inclusive Collective
Here’s a slideshow of the installations:
November 2017 – March 2018
Location 1: Gouverneur Lane and Water Street
Location 2: Water Street between Pine Street and Maiden Lane
Lower Manhattan, New York City
Museum of Arts and Design
November 2, 2017 – January 7, 2018
New York City